About Us

From commercial vehicles to cars

Vanarama is a multi award winning great British brand, established by Managing Director Andy Alderson in 2000 with a team of three people. Fast forward to the present day and at our HQ in Hemel Hempstead we have a team of 100 including our Group Chairman David Bernstein (who is also the chairman of Ted Baker and The International Red Cross). In addition to our core head office staff, we have 52 regional representatives plus an ambitious board of Directors headed by Andy. Both inside and outside of board meetings, the cogs are whirring constantly with ideas on how improve and grow the business.

Some of the team members who joined us in the early years have become team leaders and managers since then, which is really exciting for us. We consider ourselves blessed to have such a lovely, loyal and customer focused team that really puts the needs of customers first. Our team receives ongoing customer care training from Michael Heppell, an internationally renowned customer care trainer, bestselling author and coach. Customer care training also features highly in our weekly meetings.

We have built our expertise and formidable buying power in the last 11 years with our leasing of commercial vehicles, and have now become the UK's Number 1 independent commercial vehicle broker. You may have seen our advert on Sky Sports, BT and Dave (with the singing dog and that catchy jingle that has been known to irritate and delight in equal measure!). If you're a footie fan you may have seen our banners - we sponsor the National League, formerly known as The Football Conference.

And so you may be wondering why we are now offering car leasing in addition to commercial vehicle leasing, where we initially built our reputation. What's more, how can our experience with commercial vehicles benefit you when you're looking for a car instead of a van?!

The answer to the first part of the question is 'by popular demand' from our commercial vehicle customers. In the last few years many of our commercial vehicle customers have asked if they could also lease a new car from Vanarama. It had to be our next step.

The answer to the second part of the question is that we have been able to bring our clout, buying power and reputation in the commercial vehicle sector all the way over to the private car sector. That's why we can offer the equivalent incredible deals on new cars and on new car leasing products.

And so by genuine popular demand you can now lease your car from Vanarama.

When you decide to lease your new car from Vanarama you will be looked after every step of the way by our dedicated car leasing team. The good news is that all the things that have made Vanarama a hit with customers looking to lease their commercial vehicle, apply in equal measure to customers looking to lease their car from us. This includes our unique 8 Point Price Protection Guarantee and our customer service charter. And because we were early adopters of website technology long before other companies, we have developed a fully responsive website that you can browse on your mobile, tablet and laptop - making it a breeze to find the car of your dreams!

We look forward to welcoming you on board as a Vanarama customer!


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Meet The Team

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Autorama UK Ltd Registered in England and Wales with registered number: 05137709 Registered office: Vanarama, Maylands Avenue, Hemel Hempstead, HP2 7DE, United Kingdom. Vanarama, Vanarama Cars, Pickup Trucks Direct and Vanarama Insurance Services are trading styles of Autorama UK Ltd, who are authorised and regulated by the Financial Conduct Authority (Our Financial Conduct Authority Register number is 630748). Autorama UK Ltd is a Credit Broker not a Lender, we can introduce you to a selected group of Lenders. Calls are recorded for compliance and training purposes.

Our price guarantee

We regularly check our prices - you won't
find the same new car cheaper elsewhere.

  • 1If you find a better deal even after ordering from us, we'll match it.
  • 2No hidden charges - we'll tell you about everything up front. No surprises.
  • 3If you need to cancel or postpone your order before delivery (even if you've signed the order) we'll return your deposit in full.
  • 4After ordering, if the price of your vehicle reduces or interest rates go down, we'll reduce your payments.

Read more about our 8 point price guarantee.

Free, fast delivery


We keep £30 MILLION worth of vehicles on order to give us the fastest vehicle delivery times in the market..

All vehicles are brand new and will be delivered to your door absolutely free.
*UK mainland only

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