Published on Tuesday 16 June 2015 in The Shoestring Marketing Blog
10 reasons why entering awards is good for your business
No matter what the size of your company, the benefits of winning a business award extend far beyond picking up a trophy in your glad rags! If you are chewing over whether you should enter a business award take a look at our 10 compelling reasons to give it a go:
1. Free Marketing
Just being shortlisted can improve brand awareness and promote your business to new customers via local or national PR.
2. Public recognition of you and your teams' efforts
A successful entry celebrates the hard work and achievements of you and any colleagues.
3. A reason to communicate with your customers
What better reason to get in touch with your customers and tell them your fantastic news?
4. Separates you from your competition
A business award win, making a shortlist, or being nominated can act as a 3rd party endorsement for your business. A really positive way of differentiating yourself from your competitors.
5. Year round promotion
Recognition of your achievements doesn't end once the champagne corks have popped. You can use your title as part of your sales pitch all year round.
6. Badge of quality of your business for prospective customers
The trust and credibility that comes with awards recognition can play a key part in a potential new customer's decision to choose you.
7. Feel good feeling within your business amongst your team – boosts staff morale
An award win helps focus staff on what's great about your company and makes them proud to be a part of it.
8. Easier to recruit new staff
Business awards boost your hiring stature amongst new recruits. If you are the best, the best will want to work with you.
9. Opportunities to network with other winners and runners ups
There are plenty of opportunities to meet like-minded people providing plenty of business networking potential.
10. Can sometimes lead to new investment in your business or partnerships with other local businesses
Your visibility as a finalist or winner is enhanced, not just in front of customers, but also with potential suppliers or business partners.
We hope you are! Whether you are a new business start-up or long established company, solo or part of a team, there is an award out there for you.
If you are keen to take your business to the next level, or know a woman that is, then enter the Tradeswoman of the Year Awards 2015 which we are proud to sponsor as part of the Best Business Women Awards 2015. For more information visit www.bestbusinesswomenawards.com or download your entry form here and get your entry in by 22nd September 2015.