The Shoestring Marketing Blog

The Top 5 Small Business Marketing Mistakes and How to Avoid Them

The Top 5 Small Business Marketing Mistakes and How to Avoid Them

Not understanding their customers Before a business can market themselves and find new customers it need to understand who their customer is, and where they are. By spending a little time looking at your customer base and understanding a little more about their age, sex, interests and other key...

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Beyond the brochure

Beyond the brochure

3 low cost sales communications to promote your business It's a challenge for any professional tradesman – how to promote your business without blowing your budget on a glossy brochure that can quickly become outdated not to mention cost an arm and a leg to produce. So, here are 3 tried, tested and...

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How to build your business into a brand

How to build your business into a brand

"My brand is sorted!" A builder told me this at a local networking event I attended recently. He was referring to his logo which had been revamped by a designer. Ok he had a good business with the potential to transform into a brand but, at that moment in time he had the promise of good things to come;...

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5 tips to give your trades business a boost on a shoestring budget

5 tips to give your trades business a boost on a shoestring budget

Great customer service isn't rocket science, in fact if you want to drive more referrals into your business it's an absolute necessity. But how can you wow your customers without breaking the bank, and what tips can we share with you to get those referrals rocketing? We're almost certain most of your...

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How to effectively market your trades business

How to effectively market your trades business

How to effectively market your trades business You've probably trained for years to be the best in your trade, so you can't expect to be a marketing whizz too! Perhaps you're just establishing your business, maybe you've moved location or branched out in a different direction?     Whatever your situation,...

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How to turn more prospects into customers on a shoestring

How to turn more prospects into customers on a shoestring

How to turn more prospects into customers on a shoestring Getting warm leads – people that are looking for your services is vital. But converting as many as possible into paying clients has to be your ultimate goal. I work with small businesses helping them do just this. So I thought I'd share a...

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3 key questions to get your marketing on track shoestring style

3 key questions to get your marketing on track shoestring style

Stuck with your marketing? Shoestring help is at hand! Here are 3 key questions to get your marketing on track shoestring style - with top tips to help you of course! 1)    How can we become more effective at marketing so that we gain more new customers and sell more to existing customers? Do...

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Twit or Tweet? How to get to grips with Twitter

Twit or Tweet? How to get to grips with Twitter

Twit or Tweet? How to get to grips with Twitter Social media is here to stay but, you may be wondering if there's any benefit in spending time on a social media site when you have a mountain of things to do. My advice? Why not test the waters. If you've only got time to spend on one social channel...

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A site for sore eyes! Get a website that wows your business and your customers

A site for sore eyes! Get a website that wows your business and your customers

Get a website that WOWS your business Every professional tradesperson needs a decent website because savvy customers are using the Internet to research your business before they pick up the phone or send an email. So if your current website is looking tired and it was created by your best mate several...

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It’s a trust thing...

It’s a trust thing...

It's a trust thing…7 steps to spotting fake online reviews As the Competition and Markets Authority launches enquiry into online reviews here's a quick reminder on how to spot the fakes. A massive *£23bn is being spent each year by businesses and consumers on goods and services after reading...

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Top 7 reasons to change your van

Top 7 reasons to change your van

Change your van. Transform your business. First impressions count.  If you're driving a van that's seen better days, upgrading it will do far more than improve your driving experience.  A new van will help create a better impression with potential customers, could positively impact the amount of work...

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How to build a rave reputation for your business

How to build a rave reputation for your business

How to build a rave reputation for your business Your great reputation is not built overnight and you have to work hard at maintaining it. Super successful in demand tradesmen build customer loyalty through: Focusing on retaining their customers. A bias towards product benefits and delivering...

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Want to notch up sales? The writing’s on the van

Want to notch up sales? The writing’s on the van

Want to notch up sales?  The writing's on the van It's a fact.  Around 3000* people every hour will see your company name on a sign written van.  It's a brilliant way of promoting your brand to potential clients on your travels. From builders to personal fitness trainers, beauticians to carpenters...

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10 reasons why entering awards is good for your business

10 reasons why entering awards is good for your business

10 reasons why entering awards is good for your business No matter what the size of your company, the benefits of winning a business award extend far beyond picking up a trophy in your glad rags!  If you are chewing over whether you should enter a business award take a look at our 10 compelling reasons...

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Our top tips to winning business.

Our top tips to winning business.

Our top tips to winning business. Word-of-mouth has got to be the best way to win business in any sector.   If you are new to the building game however, want to move into different market, or simply need extra work, then tendering for jobs is a must.  You can't win 'em all, but if you take a look...

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How to WOW your customers on a shoestring!

How to WOW your customers on a shoestring!

How to WOW your customers on a shoestring! Great news! If you want to steal a march on your competitors and turn a happy customer into a raving fan, you don't have to spend huge sums of money or even radically overhaul your products and services. You just need to WOW them with the small stuff.....

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Grow your business by selling without the hard sell. Marketing expert Dee Blick explains all!

Grow your business by selling without the hard sell. Marketing expert Dee Blick explains all!

How you can sell without the hard sell – Dee Blick's 4 top tips From our regular guest blogger, Dee Blick, the UK's #1 bestselling small business marketing author I would imagine the thought of selling yourself is not one that fills you with joy. But whilst you're great at what you do, professional...

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Take your business to the next level with advice from Vanarama's MD

Take your business to the next level with advice from Vanarama's MD

Vanarama MD appears on new Sky TV show offering inspirational advice to SMEs Fortune Hunter goes live on Tuesday 28 th April 2015. Sky 192/Freesat 402 at 8pm. Sky 238 at 9pm. Following the exponential growth of Vanarama, our Managing Director, Andy Alderson has been selected to provide...

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Increase your profits with the perfect marketing plan

Increase your profits with the perfect marketing plan

How you'll profit from a practical marketing plan. Guest blog from CIM Fellow Dee Blick, the UK's No 1 bestselling small business marketing author. If you're keen to grow your business you have to do more than just deliver an expert and attentive service to your customers. Of course this will notch...

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Four marketing must haves for your trades business

Four marketing must haves for your trades business

Hopefully like lots of Vanarama customers your problem is not where your next job is coming from, but how you're going to fit the next job in? But what happens when the work slows down, and what can you do to make sure you have a steady flow of enquiries coming in? Ensuring you have a high enquiry...

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Meet The Team

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Autorama UK Ltd Registered in England and Wales with registered number: 05137709 Registered office: Vanarama, Maylands Avenue, Hemel Hempstead, HP2 7DE, United Kingdom. Vanarama, Vanarama Cars, Pickup Trucks Direct and Vanarama Insurance Services are trading styles of Autorama UK Ltd, who are authorised and regulated by the Financial Conduct Authority (Our Financial Conduct Authority Register number is 630748). Autorama UK Ltd is a Credit Broker not a Lender, we can introduce you to a selected group of Lenders. Calls are recorded for compliance and training purposes.

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