Vehicle Remarketing Scheme from Mitsubishi to Improve Residual Values
Thursday 02 February 2012 Back to Blog
Mitsubishi are launching a new scheme aimed to improve residual values.
The idea is to bring dealers and fleet operators together to attract more business customers. Currently, it relies on a solid reputation to keep and attract customers, and has made little headway with attracting customers through offering discounts.
Clive Messenger of Mitsubishi believes a joined approach is the way forward, enabling Corporate Customers to see the costs of running a Mitsubishi commercial vehicle over its lifecycle.
He said: "Our proposition in the past hasn't supported what the fleet market wanted.
"But now we feel we are getting closer.
"I am really driven to make sure the customers who have shown us loyalty will get the right service back."
The scheme works through customers selling or trading in a used Mitsubishi commercial vehicle back to a dealership rather than going outside of it.
As more vehicles will be sold via dealerships rather than auction houses, residual values should increase at least in theory.
"We look at this as a 360° approach to how we deal with our fleet customers and will show that we are interested in long-term relationships from purchase all the way to disposal," said Messenger.
A commentator from Glass's said: "Stronger used-car [and van] image can only be good for the brand.
"Customers usually buy on price, but they want to feel confident about what they've bought. They get to show the dealer network that they're serious about what happens to the cars, and to the brand."