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Not a White Van Man

At some point in your van driving career, it is very likely that you have been described as a "White Van Man". The feedback we've had from other customers and van drivers around the UK (see survey results below) is that they absolutely hate this label, finding it offensive and unrepresentative.

Far too frequently, the national press use the phrase "White Van Man" to imply that van drivers are bad drivers or rogue traders. Politicians use it as a snobby way of describing working people.

Here at Vanarama we think that it is time for the term "White Van Man" to be consigned to the dustbin of history.


  • It undermines the valuable contribution that van drivers make to society – which adds up to an incredible £120 billion each year!
  • It inaccurately implies that they are reckless and aggressive on the road - when insurance companies have admitted that van drivers are actually safer than other road users.
  • And it ignores the fact that many vans, white or otherwise, are now driven by women!


We want politicians and the media to recognise the great contribution that van drivers make to our country, not to denigrate it, and we think that challenging this phrase is a good way to get their attention.

Please sign our petition, which we will send to all the party leaders to demand they change their ways – and share our campaign on social media so we can reach as many people as possible, and start to challenge people's perceptions.

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